insights

Top 6 Books on Content Marketing you Shouldn't Wait to Read

Whether you are looking to increase newsletter subscriptions, organic traffic or your email list; content is the heart of all marketing activities. And so, it is imperative to unde...

8 Tips for Social Media Marketing - Small Business Marketing

Setting up a business comes with great responsibilities and keeping up to position oneself in the market demands strategy. Besides putting efforts offline, it is crucial to be pres...

Posted by Gaurav Vaishnav

Pardot Forms: Everything You Wanted to Know

A form is a source of collecting information from anonymous visitors on your website or landing pages and helps you turn them into known prospects. And Pardot forms help with just ...

Posted by Rajesh Varun

Show the Value of Marketing in 2019 and Up Your Game. Here’s How!

“There are far better things ahead than any we have done in the past” as once said by a great man. Learning from our past mistakes is what makes us better. As we enter into the new...

6 Reasons Why Your Website Is Your Digital Marketing Window

Developing a website may sometimes be a long or a long-pending task because you want to make sure it reflects exactly what your brand values are. But why is it important to build o...

Lead Nurturing drives B2B Lead Generation: Here are 7 Key Components of How To

Marketers strive the most for designing a campaign that  leads to recurring revenue. The main hassle is having ample amount of good quality content that is relatable by the custome...

Posted by KAPIL ARORA

Life of Online Sales Lead is Short: This is How Lead Scoring can help

Sales and Marketing are the most vital departments for your business to grow, thrive, and create a brand in the market. While C-suit is the face of the company for shareholders and...

Posted by KAPIL ARORA

“Unsubscribing” Can Kill Your Brand : Get an Email-Preference Center Today

There is a very thin line between email marketing and spamming. As a marketer, it is critical for you to understand what happens when you click the “send” button for your next outb...

Posted by Sakshi Bansal

Creating Forms in HubSpot ? Here's How You Do It Right

HubSpot allows you to easily create forms and add to your pages (Hubspot pages or external site pages).

Posted by KAPIL ARORA

Marketing Automation is the new Marketing: What does the future hold?

Do any of the below terms sound familiar to you? “Lead qualification, Lead funnel, marketing qualified leads, lead assignment rules, auto trigger emails, sales alert, campaign mana...

Posted by Amrutha Viswanath

6 Simple yet Common Search Engine Optimization (SEO) Mistakes to Avoid in 2019

SEO has been around for more than a decade and is crucial to increase your website's traffic, conversion rates and  ROI. SEO techniques are changing at a fast pace.  In 2018 there ...