insights

Posted by KAPIL ARORA

“Unsubscribing” Can Kill Your Brand : Get an Email-Preference Center Today

There is a very thin line between email marketing and spamming. As a marketer, it is critical for you to understand what happens when you click the “send” button for your next outb...

Posted by Sakshi Bansal

Creating Forms in HubSpot ? Here's How You Do It Right

HubSpot allows you to easily create forms and add to your pages (Hubspot pages or external site pages).

Posted by KAPIL ARORA

Marketing Automation is the new Marketing: What does the future hold?

Do any of the below terms sound familiar to you? “Lead qualification, Lead funnel, marketing qualified leads, lead assignment rules, auto trigger emails, sales alert, campaign mana...

Posted by Amrutha Viswanath

6 Simple yet Common Search Engine Optimization (SEO) Mistakes to Avoid in 2019

SEO has been around for more than a decade and is crucial to increase your website's traffic, conversion rates and  ROI. SEO techniques are changing at a fast pace.  In 2018 there ...

5 Ways in Which Artificial Intelligence Can Help Enhance Content Marketing

According to a Salesforce study, 57 percent of marketers had already implemented some form of AI, by the end of 2017. While the robots aren’t so sophisticated yet to write your con...

Posted by Amrutha Viswanath

How to Increase Your Growth With Account Based Marketing (ABM)

Let’s delve into ‘Account-Based Marketing’ (Oops! can already hear you groan). But seriously, it’s going to 2019 soon and the continued success of your ABM strategy will highly dep...

Posted by Gautham

How to Make Storytelling Your Best Content Strategy

Telling stories has been the fundamental human activity even when we talk to ourselves! Clearly,  it’s so much more than marketing and communications for businesses.

Top Content Marketing Tips to make You a better Marketer in 2019

People today, are exposed to content in quantities more than what they can possibly process. When fresh thinkers put a new spin on old tactics, they raise the bar of quality. Gone ...

Posted by Amrutha Viswanath

Things that Your Boss expects You to know about Lead Nurturing

The only way to expand your sales funnel - Nurturing Leads! Your consumer needs a little extra assurance before they part with their cash. So, how does lead nurturing look like in ...

Posted by Amrutha Viswanath

5 Little Changes that Make a Big Difference with Conversion Optimization

 "The ideal scenario" - to get the highest possible conversion with the smallest possible investment in optimization. This is indeed the dream of many online businesses!

Posted by Amrutha Viswanath

Be Genuine with Sales, while not bothering your Prospect

Have you done your research on a prospect and learned that you could really help their company? Now the next step is to get them on the phone.

Posted by Rajesh Varun

Rule Marketing like Genghis Khan With Inbound: Marketing 2020

 The moment we talk on the lines of “Ruling the World”, you begin to have almost everyone’s attention there for a second. I mean, who wouldn’t be interested in ruling the world, ri...

The Art of Content Marketing - What we learnt from 2018

Over the last six months, Transfunnel launched more diversified content marketing campaigns than ever before. And each one of those had a considerate impact on different clients in...

TransFunnel Grows Retainers by 50% with HubSpot

TransFunnel Consulting was founded by Kapil Arora in 2016 and offers end-to-end marketing automation consulting services delivered by a team of inbound marketing and mobile experts...

Posted by Gautham

Common Mistakes We Find While Doing Website Audits

If companies do not pay attention to digital marketing, it becomes harder for them to be noticed, especially because many others are taking to the internet. That itself is a diffic...

Posted by Canne Subhadra

Embracing Technology: Marketing Automation

There was a time when marketing automation was considered to be a trend. That isn't the case anymore. In 2018, marketing automation has found itself to be an established business p...

E-commerce and Marketing Automation: The Symbiosis We Need

In one way or the other, marketing technology has essentially been designed to allow you to deliver the right message to the right person at the right time that will prompt him or ...

The new, intuitive email marketing tool- Hubspot Drag & Drop Email Editor

When you have to build a template for a new email every single time, it can get really frustrating, more so, when the email is only slightly different. The good news is, this is no...

6 Things to Remember Before a Media Interview

While most people wait for the moment they can stand in front of the media and make their first public address, the actual moment can be quite daunting when it finally arrives. Sev...

Top 4 Differences between B2B & B2C PR

You might have watched PR people and lobbyists on televisions, and marvelled at the glamorous lifestyles they lead and the superb interactions they have at every touch-point. Howev...

Posted by KAPIL ARORA

Building Customer Focus with Personas and Journeys

70% of the buyer’s journey is complete before a buyer even reaches out to sales

Posted by KAPIL ARORA

Making Content King Again

We increasingly hear that adage, “Content is king!”. We agree and might we add “Long live Content!”. We spend time and effort creating awesome content, but it doesn’t seem to drive...

Posted by KAPIL ARORA

Why Marketing Automation?

Traditionally the sales funnel has been a linear process following the standard stages of awareness, interest, decision, and action. With the sales rep hand-holding you through the...

Making the Most of Marketing Automation

Why Marketing Automation? Traditionally the sales funnel has been a linear process following the standard stages of awareness, interest, decision, and action. With the sales rep ha...

Posted by KAPIL ARORA

5 Keys to Sales Process Optimisation Through Marketing Automation

The world is moving faster than ever, and with the advent of new technologies, it’s only going to get faster each day. Top companies are achieving sales optimization through automa...

Posted by admin

Kapil’s story of Enduring the Bumps

"The path in front of you is rarely a straight line, it’s full of bumps. Embrace the bumps in the road."  - Ellen Bennet.  This is what Kapil believed in and made his way to entrep...

Posted by KAPIL ARORA

Five Critical Numbers To Fuel Your Business

Famous Astronomer and Physicist (and much more), Galileo once said: “Measure what is measurable and make measurable what is not so.” And after centuries, this stays so true, even t...

Posted by KAPIL ARORA

10 Tips to Create Highly Effective Email Drip Campaigns

Drip Campaign is a focused communication strategy that calls for a set of triggered emails scheduled to be sent based on automatic pre-defined events/triggers. These are now becomi...

Posted by KAPIL ARORA

8 Non-Negotiable Factors To Check Before You Select Marketing Automation Tool

Marketing automation is much being talked about as the thing in the industry, and moreover, with the efficiency and effectiveness it brings makes it worth the buzz. While is being ...

Posted by KAPIL ARORA

B2B Marketing Challenges

You are probably tired of hearing that Business-to-business marketing is changing. At the face of media fragmentation, channel diversity and the reduced performance of conventional...

11 Reasons to Consider Marketing Automation

Marketing Automation became much more accessible to businesses as compared with four or five years ago. Large and small sized businesses can handle and track their marketing effort...