insights

Posted by Deepa Ramachandran

What is Virtual Reality? Can Digital Marketing Make the Most of it?

Look around, it's real! Virtual reality(VR) is slowly but steadily steeping into our lives. Gaming, films, retail, even the UK and Indian military and robotics, and many more secto...

Posted by Rajesh Varun

Not All Marketing Campaigns Are Successful. 5 Things To Do When Your Plans Fail.

Yes, you read that right! Not all marketing strategies and campaigns work every time. Why? It is because over the course of time and through our deep thinking and strategy, we tend...

Posted by Anushikha Dhankhar

Your Hashtag Checklist for Instagram in 2019

 According to RodiumOne, almost 75% of people use hashtags on social media. Undoubtedly, Instagram is one of the most popular, rapidly growling social media platforms. Criss Messin...

Posted by Sakshi Bansal

Have You Installed HubSpot Tracking Code On Your Website Yet? If Not, Here's A Step By Step Process.

If your website is not hosted on HubSpot but you have pages that are on Hubspot, then you must install the HubSpot tracking code on your non-HubSpot pages in order to capture their...

This is How We Increased Our Event Attendence by 50% - Case Study (With Actual Emails We Sent Out)

According to HubSpot, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. While you may think...

Posted by Anushikha Dhankhar

Still Figuring Out How to Align Your Sales and Marketing Strategies? Here are Some Sure-shot Tips.

It is a well-known practice that sales and marketing strategies are created by two different sets of minds but towards one common goal - business growth. But today, it’s not only t...

Posted by Preeti Agrawal

7 Common On-Page SEO Mistakes That Affect Website Rankings and How to Fix Them

We know that SEO is the foundation of a successful website. It can drive traffic, engagement, and conversions if you have paid attention to both

Posted by Anushikha Dhankhar

What is HubSpot? 10 Features and How to Use Them

HubSpot was started by a couple of creative heads who were just graduates when they sat together to build this inbound community in 2004. As they realised that people don't like to...

Posted by Gaurav Vaishnav

An Introduction to HubSpot CMS. Is it Worth Your Time and Investment?

In the era of personalised everything, consumers only expect nothing less and marketers can’t help but wonder ‘Can a CMS provide that?’. Well, the answer might be surprising but it...

Posted by Anushikha Dhankhar

5 Reasons Your Business Needs Marketing Automation and How It Can Help in 10X Growth

As the ever-changing demands of the customers rose, so did the need for a tool or software that could help marketers work in that direction, take up all their manual load, and let ...

Marketo Webhooks - Use Cases and Steps to Create Your First Webhook

Marketo, a leader in multi-channel marketing hubs, offers solutions for all the marketing requirements - right from lead management, email marketing, and consumer marketing to cust...

Marketing Automation Best Practices for E-commerce Growth

In one way or another, marketing technology has essentially been designed to allow you to deliver the right message to the right person at the right time that will prompt him or he...

Posted by Swara Vyas

Nail Account-based Marketing With Marketo. Here's How.

Sales have always been a numbers game - more prospects equals more chances of sealing the deal. But with the sales cycle getting longer and with an increasing number of decision-ma...

Posted by Swara Vyas

B2B Lead Nurturing with Pardot & Quick Steps on How to Set Up Your Pardot Integration

Do you feel like you are dropping the ball on leads? Unsure when to reach out to a prospect that is not ready to buy immediately? 

Posted by Swara Vyas

What is Salesforce CRM? How Will it Help You Scale in 2019?

For any business, the customer is key. Having the inside knowledge on what a customer needs is imperative to any organisation as customers often provide the blueprint for future bu...

Posted by Rohit Jain

What is SEO (Search Engine Optimization) and Why is it Important for Your Business?

If you have a website, it goes without reason that you need SEO. So, while it definitely does deliver good visibility and searchability to your website, SEO is not limited to just ...

Posted by Swara Vyas

10 Powerful Inbound Marketing Strategies to Increase Website Traffic

With almost all organisations having a website, it is imperative that one makes the most of it, in terms of getting traction. Having a visually appealing and mobile-friendly websit...

Top 6 Books on Content Marketing you Shouldn't Wait to Read

Whether you are looking to increase newsletter subscriptions, organic traffic or your email list; content is the heart of all marketing activities. And so, it is imperative to unde...

8 Tips for Social Media Marketing - Small Business Marketing

Setting up a business comes with great responsibilities and keeping up to position oneself in the market demands strategy. Besides putting efforts offline, it is crucial to be pres...

Posted by Gaurav Vaishnav

Pardot Forms: Everything You Wanted to Know

A form is a source of collecting information from anonymous visitors on your website or landing pages and helps you turn them into known prospects. And Pardot forms help with just ...

Posted by Rajesh Varun

Show the Value of Marketing in 2019 and Up Your Game. Here’s How!

“There are far better things ahead than any we have done in the past” as once said by a great man. Learning from our past mistakes is what makes us better. As we enter into the new...

6 Reasons Why Your Website Is Your Digital Marketing Window

Developing a website may sometimes be a long or a long-pending task because you want to make sure it reflects exactly what your brand values are. But why is it important to build o...

Lead Nurturing drives B2B Lead Generation: Here are 7 Key Components of How To

Marketers strive the most for designing a campaign that  leads to recurring revenue. The main hassle is having ample amount of good quality content that is relatable by the custome...

Posted by KAPIL ARORA

Life of Online Sales Lead is Short: This is How Lead Scoring can help

Sales and Marketing are the most vital departments for your business to grow, thrive, and create a brand in the market. While C-suit is the face of the company for shareholders and...

Posted by KAPIL ARORA

“Unsubscribing” Can Kill Your Brand : Get an Email-Preference Center Today

There is a very thin line between email marketing and spamming. As a marketer, it is critical for you to understand what happens when you click the “send” button for your next outb...

Posted by Sakshi Bansal

Creating Forms in HubSpot ? Here's How You Do It Right

HubSpot allows you to easily create forms and add to your pages (Hubspot pages or external site pages).

Posted by KAPIL ARORA

Marketing Automation is the new Marketing: What does the future hold?

Do any of the below terms sound familiar to you? “Lead qualification, Lead funnel, marketing qualified leads, lead assignment rules, auto trigger emails, sales alert, campaign mana...

Posted by Amrutha Viswanath

6 Simple yet Common Search Engine Optimization (SEO) Mistakes to Avoid in 2019

SEO has been around for more than a decade and is crucial to increase your website's traffic, conversion rates and  ROI. SEO techniques are changing at a fast pace.  In 2018 there ...

Hyper-personalise Your Content With Artificial Intelligence in 5 Ways

How many tasks your marketing team, more specifically, your content marketing team needs to accomplish on a daily basis? From planning the blog posts, using the right keywords, per...

Posted by Amrutha Viswanath

How to Increase Your Growth With Account Based Marketing (ABM)

Let’s delve into ‘Account-Based Marketing’ (Oops! can already hear you groan). But seriously, it’s going to 2019 soon and the continued success of your ABM strategy will highly dep...

Posted by Gautham

How to Make Storytelling Your Best Content Strategy

Telling stories has been the fundamental human activity even when we talk to ourselves! Clearly,  it’s so much more than marketing and communications for businesses.

Top Content Marketing Tips to make You a better Marketer in 2019

People today, are exposed to content in quantities more than what they can possibly process. When fresh thinkers put a new spin on old tactics, they raise the bar of quality. Gone ...

Posted by Amrutha Viswanath

Things that Your Boss expects You to know about Lead Nurturing

The only way to expand your sales funnel - Nurturing Leads! Your consumer needs a little extra assurance before they part with their cash. So, how does lead nurturing look like in ...

Posted by Amrutha Viswanath

5 Little Changes that Make a Big Difference with Conversion Optimization

 "The ideal scenario" - to get the highest possible conversion with the smallest possible investment in optimization. This is indeed the dream of many online businesses!

Posted by Amrutha Viswanath

Be Genuine with Sales, while not bothering your Prospect

Have you done your research on a prospect and learned that you could really help their company? Now the next step is to get them on the phone.

Posted by Rajesh Varun

Rule Marketing like Genghis Khan With Inbound: Marketing 2020

The moment we talk on the lines of 'Ruling the World', you begin to have almost everyone’s attention there for a second. Who wouldn’t be interested in ruling the world, right?

The Art of Content Marketing - What we learnt from 2018

Over the last six months, Transfunnel launched more diversified content marketing campaigns than ever before. And each one of those had a considerate impact on different clients in...

TransFunnel Grows Retainers by 50% with HubSpot

TransFunnel Consulting was founded by Kapil Arora in 2016 and offers end-to-end marketing automation consulting services delivered by a team of inbound marketing and mobile experts...

Posted by Gautham

Common Mistakes We Find While Doing Website Audits

If companies do not pay attention to digital marketing, it becomes harder for them to be noticed, especially because many others are taking to the internet. That itself is a diffic...

Posted by Canne Subhadra

Embracing Technology: Marketing Automation

There was a time when marketing automation was considered to be a trend. That isn't the case anymore. In 2018, marketing automation has found itself to be an established business p...

E-commerce and Marketing Automation: The Symbiosis We Need

In one way or the other, marketing technology has essentially been designed to allow you to deliver the right message to the right person at the right time that will prompt him or ...

The new, intuitive email marketing tool- Hubspot Drag & Drop Email Editor

When you have to build a template for a new email every single time, it can get really frustrating, more so, when the email is only slightly different. The good news is, this is no...

6 Things to Remember Before a Media Interview

While most people wait for the moment they can stand in front of the media and make their first public address, the actual moment can be quite daunting when it finally arrives. Sev...

Top 4 Differences between B2B & B2C PR

You might have watched PR people and lobbyists on televisions, and marvelled at the glamorous lifestyles they lead and the superb interactions they have at every touch-point. Howev...

Posted by KAPIL ARORA

Building Customer Focus with Personas and Journeys

70% of the buyer’s journey is complete before a buyer even reaches out to sales

Posted by KAPIL ARORA

Making Content King Again

We increasingly hear that adage, “Content is king!”. We agree and might we add “Long live Content!”. We spend time and effort creating awesome content, but it doesn’t seem to drive...

Posted by KAPIL ARORA

Why Marketing Automation?

Traditionally the sales funnel has been a linear process following the standard stages of awareness, interest, decision, and action. With the sales rep hand-holding you through the...

Posted by KAPIL ARORA

5 Keys to Sales Process Optimisation Through Marketing Automation

The world is moving faster than ever, and with the advent of new technologies, it’s only going to get faster each day. Top companies are achieving sales optimization through automa...

Posted by admin

Kapil’s story of Enduring the Bumps

"The path in front of you is rarely a straight line, it’s full of bumps. Embrace the bumps in the road."  - Ellen Bennet.  This is what Kapil believed in and made his way to entrep...

Posted by KAPIL ARORA

Five Critical Numbers To Fuel Your Business

Famous Astronomer and Physicist (and much more), Galileo once said: “Measure what is measurable and make measurable what is not so.” And after centuries, this stays so true, even t...

Posted by KAPIL ARORA

10 Tips to Create Highly Effective Email Drip Campaigns

Drip Campaign is a focused communication strategy that calls for a set of triggered emails scheduled to be sent based on automatic pre-defined events/triggers. These are now becomi...

Posted by KAPIL ARORA

8 Non-Negotiable Factors To Check Before You Select Marketing Automation Tool

Marketing automation is much being talked about as the thing in the industry, and moreover, with the efficiency and effectiveness it brings makes it worth the buzz. While is being ...

Posted by KAPIL ARORA

B2B Marketing Challenges

You are probably tired of hearing that Business-to-business marketing is changing. At the face of media fragmentation, channel diversity and the reduced performance of conventional...

11 Reasons to Consider Marketing Automation

Marketing Automation became much more accessible to businesses as compared with four or five years ago. Large and small sized businesses can handle and track their marketing effort...