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KAPIL ARORA

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Posted by KAPIL ARORA

“Unsubscribing” Can Kill Your Brand : Get an Email-Preference Center Today

There is a very thin line between email marketing and spamming. As a marketer, it is critical for you to understand what happens when you click the “send” button for your next outb...

Posted by KAPIL ARORA

Marketing Automation is the new Marketing: What does the future hold?

Do any of the below terms sound familiar to you? “Lead qualification, Lead funnel, marketing qualified leads, lead assignment rules, auto trigger emails, sales alert, campaign mana...

Posted by KAPIL ARORA

Building Customer Focus with Personas and Journeys

70% of the buyer’s journey is complete before a buyer even reaches out to sales

Posted by KAPIL ARORA

Making Content King Again

We increasingly hear that adage, “Content is king!”. We agree and might we add “Long live Content!”. We spend time and effort creating awesome content, but it doesn’t seem to drive...

Posted by KAPIL ARORA

Why Marketing Automation?

Traditionally the sales funnel has been a linear process following the standard stages of awareness, interest, decision, and action. With the sales rep hand-holding you through the...

Posted by KAPIL ARORA

5 Keys to Sales Process Optimisation Through Marketing Automation

The world is moving faster than ever, and with the advent of new technologies, it’s only going to get faster each day. Top companies are achieving sales optimization through automa...

Posted by KAPIL ARORA

Five Critical Numbers To Fuel Your Business

Famous Astronomer and Physicist (and much more), Galileo once said: “Measure what is measurable and make measurable what is not so.” And after centuries, this stays so true, even t...

Posted by KAPIL ARORA

10 Tips to Create Highly Effective Email Drip Campaigns

Drip Campaign is a focused communication strategy that calls for a set of triggered emails scheduled to be sent based on automatic pre-defined events/triggers. These are now becomi...

Posted by KAPIL ARORA

8 Non-Negotiable Factors To Check Before You Select Marketing Automation Tool

Marketing automation is much being talked about as the thing in the industry, and moreover, with the efficiency and effectiveness it brings makes it worth the buzz. While is being ...

Posted by KAPIL ARORA

B2B Marketing Challenges

You are probably tired of hearing that Business-to-business marketing is changing. At the face of media fragmentation, channel diversity and the reduced performance of conventional...