insights

Posted by Rajesh Varun

Rule Marketing like Genghis Khan With Inbound: Marketing 2020

 The moment we talk on the lines of “Ruling the World”, you begin to have almost everyone’s attention there for a second. I mean, who wouldn’t be interested in ruling the world, ri...

The Art of Content Marketing - What we learnt from 2018

Over the last six months, Transfunnel launched more diversified content marketing campaigns than ever before. And each one of those had a considerate impact on different clients in...

TransFunnel Grows Retainers by 50% with HubSpot

TransFunnel Consulting was founded by Kapil Arora in 2016 and offers end-to-end marketing automation consulting services delivered by a team of inbound marketing and mobile experts...

Posted by Gautham

Common Mistakes We Find While Doing Website Audits

If companies do not pay attention to digital marketing, it becomes harder for them to be noticed, especially because many others are taking to the internet. That itself is a diffic...

Posted by Canne Subhadra

Embracing Technology: Marketing Automation

There was a time when marketing automation was considered to be a trend. That isn't the case anymore. In 2018, marketing automation has found itself to be an established business p...

E-commerce and Marketing Automation: The Symbiosis We Need

In one way or the other, marketing technology has essentially been designed to allow you to deliver the right message to the right person at the right time that will prompt him or ...

The new, intuitive email marketing tool- Hubspot Drag & Drop Email Editor

When you have to build a template for a new email every single time, it can get really frustrating, more so, when the email is only slightly different. The good news is, this is no...

6 Things to Remember Before a Media Interview

While most people wait for the moment they can stand in front of the media and make their first public address, the actual moment can be quite daunting when it finally arrives. Sev...

Top 4 Differences between B2B & B2C PR

You might have watched PR people and lobbyists on televisions, and marvelled at the glamorous lifestyles they lead and the superb interactions they have at every touch-point. Howev...

Posted by KAPIL ARORA

Building Customer Focus with Personas and Journeys

70% of the buyer’s journey is complete before a buyer even reaches out to sales

Posted by KAPIL ARORA

Making Content King Again

We increasingly hear that adage, “Content is king!”. We agree and might we add “Long live Content!”. We spend time and effort creating awesome content, but it doesn’t seem to drive...