insights

Posted by Swara Vyas

Nail Account-based Marketing With Marketo. Here's How.

Sales have always been a numbers game - more prospects equals more chances of sealing the deal. But with the sales cycle getting longer and with an increasing number of decision-ma...

Posted by Swara Vyas

B2B Lead Nurturing with Pardot & Quick Steps on How to Set Up Your Pardot Integration

Do you feel like you are dropping the ball on leads? Unsure when to reach out to a prospect that is not ready to buy immediately? 

Posted by Swara Vyas

What is Salesforce CRM? How Will it Help You Scale in 2019?

For any business, the customer is key. Having the inside knowledge on what a customer needs is imperative to any organisation as customers often provide the blueprint for future bu...

Posted by Rohit Jain

What is SEO (Search Engine Optimization) and Why is it Important for Your Business?

If you have a website, it goes without reason that you need SEO. So, while it definitely does deliver good visibility and searchability to your website, SEO is not limited to just ...

Posted by Swara Vyas

10 Powerful Inbound Marketing Strategies to Increase Website Traffic

With almost all organisations having a website, it is imperative that one makes the most of it, in terms of getting traction. Having a visually appealing and mobile-friendly websit...

Top 6 Books on Content Marketing you Shouldn't Wait to Read

Whether you are looking to increase newsletter subscriptions, organic traffic or your email list; content is the heart of all marketing activities. And so, it is imperative to unde...

8 Tips for Social Media Marketing - Small Business Marketing

Setting up a business comes with great responsibilities and keeping up to position oneself in the market demands strategy. Besides putting efforts offline, it is crucial to be pres...

Posted by Gaurav Vaishnav

Pardot Forms: Everything You Wanted to Know

A form is a source of collecting information from anonymous visitors on your website or landing pages and helps you turn them into known prospects. And Pardot forms help with just ...

Posted by Rajesh Varun

Show the Value of Marketing in 2019 and Up Your Game. Here’s How!

“There are far better things ahead than any we have done in the past” as once said by a great man. Learning from our past mistakes is what makes us better. As we enter into the new...

6 Reasons Why Your Website Is Your Digital Marketing Window

Developing a website may sometimes be a long or a long-pending task because you want to make sure it reflects exactly what your brand values are. But why is it important to build o...

Lead Nurturing drives B2B Lead Generation: Here are 7 Key Components of How To

Marketers strive the most for designing a campaign that  leads to recurring revenue. The main hassle is having ample amount of good quality content that is relatable by the custome...

Posted by KAPIL ARORA

Life of Online Sales Lead is Short: This is How Lead Scoring can help

Sales and Marketing are the most vital departments for your business to grow, thrive, and create a brand in the market. While C-suit is the face of the company for shareholders and...