insights

Posted by Rajesh Varun

Not All Marketing Campaigns Are Successful. 5 Things To Do When Your Plans Fail.

Yes, you read that right! Not all marketing strategies and campaigns work every time. Why? It is because over the course of time and through our deep thinking and strategy, we tend...

Posted by Anushikha Dhankhar

Your Hashtag Checklist for Instagram in 2019

 According to RodiumOne, almost 75% of people use hashtags on social media. Undoubtedly, Instagram is one of the most popular, rapidly growling social media platforms. Criss Messin...

Posted by Anushikha Dhankhar

Still Figuring Out How to Align Your Sales and Marketing Strategies? Here are Some Sure-shot Tips.

It is a well-known practice that sales and marketing strategies are created by two different sets of minds but towards one common goal - business growth. But today, it’s not only t...

Posted by Swara Vyas

10 Powerful Inbound Marketing Strategies to Increase Website Traffic

With almost all organisations having a website, it is imperative that one makes the most of it, in terms of getting traction. Having a visually appealing and mobile-friendly websit...

8 Tips for Social Media Marketing - Small Business Marketing

Setting up a business comes with great responsibilities and keeping up to position oneself in the market demands strategy. Besides putting efforts offline, it is crucial to be pres...

Posted by Rajesh Varun

Show the Value of Marketing in 2019 and Up Your Game. Here’s How!

“There are far better things ahead than any we have done in the past” as once said by a great man. Learning from our past mistakes is what makes us better. As we enter into the new...

Posted by Amrutha Viswanath

6 Simple yet Common Search Engine Optimization (SEO) Mistakes to Avoid in 2019

SEO has been around for more than a decade and is crucial to increase your website's traffic, conversion rates and  ROI. SEO techniques are changing at a fast pace.  In 2018 there ...

Hyper-personalise Your Content With Artificial Intelligence in 5 Ways

How many tasks your marketing team, more specifically, your content marketing team needs to accomplish on a daily basis? From planning the blog posts, using the right keywords, per...

Posted by Gautham

How to Make Storytelling Your Best Content Strategy

Telling stories has been the fundamental human activity even when we talk to ourselves! Clearly,  it’s so much more than marketing and communications for businesses.

Posted by Amrutha Viswanath

Things that Your Boss expects You to know about Lead Nurturing

The only way to expand your sales funnel - Nurturing Leads! Your consumer needs a little extra assurance before they part with their cash. So, how does lead nurturing look like in ...

Posted by Amrutha Viswanath

5 Little Changes that Make a Big Difference with Conversion Optimization

 "The ideal scenario" - to get the highest possible conversion with the smallest possible investment in optimization. This is indeed the dream of many online businesses!

Posted by Rajesh Varun

Rule Marketing like Genghis Khan With Inbound: Marketing 2020

The moment we talk on the lines of 'Ruling the World', you begin to have almost everyone’s attention there for a second. Who wouldn’t be interested in ruling the world, right?