insights

Posted by Gaurav Vaishnav

Pardot Forms: Everything You Wanted to Know

A form is a source of collecting information from anonymous visitors on your website or landing pages and helps you turn them into known prospects. And Pardot forms help with just ...

Posted by Sakshi Bansal

Creating Forms in HubSpot ? Here's How You Do It Right

HubSpot allows you to easily create forms and add to your pages (Hubspot pages or external site pages).

Posted by KAPIL ARORA

Marketing Automation is the new Marketing: What does the future hold?

Do any of the below terms sound familiar to you? “Lead qualification, Lead funnel, marketing qualified leads, lead assignment rules, auto trigger emails, sales alert, campaign mana...

5 Ways in Which Artificial Intelligence Can Help Enhance Content Marketing

According to a Salesforce study, 57 percent of marketers had already implemented some form of AI, by the end of 2017. While the robots aren’t so sophisticated yet to write your con...

Posted by Amrutha Viswanath

5 Little Changes that Make a Big Difference with Conversion Optimization

 "The ideal scenario" - to get the highest possible conversion with the smallest possible investment in optimization. This is indeed the dream of many online businesses!

TransFunnel Grows Retainers by 50% with HubSpot

TransFunnel Consulting was founded by Kapil Arora in 2016 and offers end-to-end marketing automation consulting services delivered by a team of inbound marketing and mobile experts...

Posted by Canne Subhadra

Embracing Technology: Marketing Automation

There was a time when marketing automation was considered to be a trend. That isn't the case anymore. In 2018, marketing automation has found itself to be an established business p...

E-commerce and Marketing Automation: The Symbiosis We Need

In one way or the other, marketing technology has essentially been designed to allow you to deliver the right message to the right person at the right time that will prompt him or ...

Posted by KAPIL ARORA

Making Content King Again

We increasingly hear that adage, “Content is king!”. We agree and might we add “Long live Content!”. We spend time and effort creating awesome content, but it doesn’t seem to drive...

Posted by KAPIL ARORA

Why Marketing Automation?

Traditionally the sales funnel has been a linear process following the standard stages of awareness, interest, decision, and action. With the sales rep hand-holding you through the...

Making the Most of Marketing Automation

Why Marketing Automation? Traditionally the sales funnel has been a linear process following the standard stages of awareness, interest, decision, and action. With the sales rep ha...