insights

Posted by Deepa Ramachandran

What is Virtual Reality? Can Digital Marketing Make the Most of it?

Look around, it's real! Virtual reality(VR) is slowly but steadily steeping into our lives. Gaming, films, retail, even the UK and Indian military and robotics, and many more secto...

Posted by Rajesh Varun

Not All Marketing Campaigns Are Successful. 5 Things To Do When Your Plans Fail.

Yes, you read that right! Not all marketing strategies and campaigns work every time. Why? It is because over the course of time and through our deep thinking and strategy, we tend...

This is How We Increased Our Event Attendence by 50% - Case Study (With Actual Emails We Sent Out)

According to HubSpot, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. While you may think...

Posted by Swara Vyas

B2B Lead Nurturing with Pardot & Quick Steps on How to Set Up Your Pardot Integration

Do you feel like you are dropping the ball on leads? Unsure when to reach out to a prospect that is not ready to buy immediately? 

Posted by Swara Vyas

What is Salesforce CRM? How Will it Help You Scale in 2019?

For any business, the customer is key. Having the inside knowledge on what a customer needs is imperative to any organisation as customers often provide the blueprint for future bu...

Top 6 Books on Content Marketing you Shouldn't Wait to Read

Whether you are looking to increase newsletter subscriptions, organic traffic or your email list; content is the heart of all marketing activities. And so, it is imperative to unde...

8 Tips for Social Media Marketing - Small Business Marketing

Setting up a business comes with great responsibilities and keeping up to position oneself in the market demands strategy. Besides putting efforts offline, it is crucial to be pres...

Posted by Rajesh Varun

Show the Value of Marketing in 2019 and Up Your Game. Here’s How!

“There are far better things ahead than any we have done in the past” as once said by a great man. Learning from our past mistakes is what makes us better. As we enter into the new...

6 Reasons Why Your Website Is Your Digital Marketing Window

Developing a website may sometimes be a long or a long-pending task because you want to make sure it reflects exactly what your brand values are. But why is it important to build o...