insights

Posted by Rajesh Varun

Not All Marketing Campaigns Are Successful. 5 Things To Do When Your Plans Fail.

Yes, you read that right! Not all marketing strategies and campaigns work every time. Why? It is because over the course of time and through our deep thinking and strategy, we tend...

Posted by Anushikha Dhankhar

Still Figuring Out How to Align Your Sales and Marketing Strategies? Here are Some Sure-shot Tips.

It is a well-known practice that sales and marketing strategies are created by two different sets of minds but towards one common goal - business growth. But today, it’s not only t...

Posted by Rohit Jain

What is SEO (Search Engine Optimization) and Why is it Important for Your Business?

If you have a website, it goes without reason that you need SEO. So, while it definitely does deliver good visibility and searchability to your website, SEO is not limited to just ...

8 Tips for Social Media Marketing - Small Business Marketing

Setting up a business comes with great responsibilities and keeping up to position oneself in the market demands strategy. Besides putting efforts offline, it is crucial to be pres...

Posted by Rajesh Varun

Show the Value of Marketing in 2019 and Up Your Game. Here’s How!

“There are far better things ahead than any we have done in the past” as once said by a great man. Learning from our past mistakes is what makes us better. As we enter into the new...

Lead Nurturing drives B2B Lead Generation: Here are 7 Key Components of How To

Marketers strive the most for designing a campaign that  leads to recurring revenue. The main hassle is having ample amount of good quality content that is relatable by the custome...

Posted by Amrutha Viswanath

6 Simple yet Common Search Engine Optimization (SEO) Mistakes to Avoid in 2019

SEO has been around for more than a decade and is crucial to increase your website's traffic, conversion rates and  ROI. SEO techniques are changing at a fast pace.  In 2018 there ...

Posted by Amrutha Viswanath

How to Increase Your Growth With Account Based Marketing (ABM)

Let’s delve into ‘Account-Based Marketing’ (Oops! can already hear you groan). But seriously, it’s going to 2019 soon and the continued success of your ABM strategy will highly dep...

Posted by Gautham

How to Make Storytelling Your Best Content Strategy

Telling stories has been the fundamental human activity even when we talk to ourselves! Clearly,  it’s so much more than marketing and communications for businesses.

Top Content Marketing Tips to make You a better Marketer in 2019

People today, are exposed to content in quantities more than what they can possibly process. When fresh thinkers put a new spin on old tactics, they raise the bar of quality. Gone ...

Posted by Amrutha Viswanath

Things that Your Boss expects You to know about Lead Nurturing

The only way to expand your sales funnel - Nurturing Leads! Your consumer needs a little extra assurance before they part with their cash. So, how does lead nurturing look like in ...