insights

Posted by Amrutha Viswanath

6 Simple yet Common Search Engine Optimization (SEO) Mistakes to Avoid in 2019

SEO has been around for more than a decade and is crucial to increase your website's traffic, conversion rates and  ROI. SEO techniques are changing at a fast pace.  In 2018 there ...

Posted by Amrutha Viswanath

How to Increase Your Growth With Account Based Marketing (ABM)

Let’s delve into ‘Account-Based Marketing’ (Oops! can already hear you groan). But seriously, it’s going to 2019 soon and the continued success of your ABM strategy will highly dep...

Posted by Gautham

How to Make Storytelling Your Best Content Strategy

Telling stories has been the fundamental human activity even when we talk to ourselves! Clearly,  it’s so much more than marketing and communications for businesses.

Top Content Marketing Tips to make You a better Marketer in 2019

People today, are exposed to content in quantities more than what they can possibly process. When fresh thinkers put a new spin on old tactics, they raise the bar of quality. Gone ...

Posted by Amrutha Viswanath

Things that Your Boss expects You to know about Lead Nurturing

The only way to expand your sales funnel - Nurturing Leads! Your consumer needs a little extra assurance before they part with their cash. So, how does lead nurturing look like in ...

Posted by Rajesh Varun

Rule Marketing like Genghis Khan With Inbound: Marketing 2020

 The moment we talk on the lines of “Ruling the World”, you begin to have almost everyone’s attention there for a second. I mean, who wouldn’t be interested in ruling the world, ri...

The Art of Content Marketing - What we learnt from 2018

Over the last six months, Transfunnel launched more diversified content marketing campaigns than ever before. And each one of those had a considerate impact on different clients in...

TransFunnel Grows Retainers by 50% with HubSpot

TransFunnel Consulting was founded by Kapil Arora in 2016 and offers end-to-end marketing automation consulting services delivered by a team of inbound marketing and mobile experts...

E-commerce and Marketing Automation: The Symbiosis We Need

In one way or the other, marketing technology has essentially been designed to allow you to deliver the right message to the right person at the right time that will prompt him or ...

Top 4 Differences between B2B & B2C PR

You might have watched PR people and lobbyists on televisions, and marvelled at the glamorous lifestyles they lead and the superb interactions they have at every touch-point. Howev...

Posted by KAPIL ARORA

B2B Marketing Challenges

You are probably tired of hearing that Business-to-business marketing is changing. At the face of media fragmentation, channel diversity and the reduced performance of conventional...